Engagement & Retention project | theslimespace

The Slime Space was born out of a need for non-toxic, fun slimes in India. When the founder, Avi Natesan, was searching for slimes, there were no good non-toxic options available locally. The ones available abroad were too expensive. Avi experimented with different recipes for three months to perfect the texture and stability of the slime. Once the recipe was finalized, friends and family started asking for it.

And that’s how Slime Space was born.

SlimeSpace is a premium brand of therapeutic, sensory slimes crafted with non-toxic, safe ingredients and designed for all ages. Slimespace's slimes are perfect for relaxation, stress relief, and sensory play, combining high-quality materials with unique scents and textures that make every experience enjoyable and memorable.

Whether you're looking to unwind, focus, or just have some fun, SlimeSpace has something for everyone.

• Diverse Scents & Textures: Over 100 delicious scents like strawberry, mango, and chocolate, and 20 unique textures for endless variety.
• Therapeutic Benefits: Great for relieving stress, promoting mindfulness, and even strengthening hand muscles, especially beneficial for adults and seniors.
• Non-Toxic & Safe: Made from safe, non-toxic ingredients, our slimes are suitable for ages 3 and up, ensuring peace of mind for parents.
• Long-Lasting Quality: Each slime can last 8-9 months with proper care and comes with a care guide for best results.
• Perfect for All Ages: From kids to adults, SlimeSpace slimes cater to everyone, with a special aromatherapy range to enhance relaxation.

Core Value Proposition :

• Main Benefit:
  • Accessible Therapeutic Play for All Ages: SlimeSpace isn’t just about fun; it provides a calming, sensory experience that promotes relaxation, creativity, and mindfulness. This positions SlimeSpace as more than just a toy—it's a tool for mental wellness and sensory therapy.
  • Diverse, Enjoyable Experiences: With over 100 scents and 20 textures, each slime is a unique experience, inviting users to engage all their senses.
• Customer Benefits:
  • Therapeutic Relief and Mindfulness: Designed with stress relief and sensory therapy in mind, SlimeSpace appeals to adults, seniors, and anyone seeking mindfulness tools or therapeutic play.
  • Long-Lasting and Easy to Maintain: With slimes lasting 8-9 months, SlimeSpace offers customers a lasting experience with proper care guidance, creating more value with each purchase.
  • Non-Toxic and Safe: For parents and guardians, SlimeSpace ensures peace of mind with safe, non-toxic ingredients, making it accessible to a broad audience.
• Intangible Benefits:
  • Creative and Mindful Play: By offering a sensory experience that feels both playful and therapeutic, SlimeSpace meets a need for accessible, creative stress relief.
  • Reputable Quality and Innovation: Customers experience consistent quality and innovation in SlimeSpace products, setting it apart from other options on the market.

SlimeSpace’s core value lies in its ability to offer safe, high-quality slimes that foster relaxation, sensory satisfaction, and creativity for all ages. Combining innovation, therapeutic benefits, and fun, SlimeSpace stands out as a premium choice for mindful, enjoyable play

Who is an Active User for The Slime Space?

An active user for The Slime Space is someone who has purchased a The Slime Space product at least once in the past 8-12 months, either from the website or via Amazon.

Engaging with SlimeSpace content (e.g., social media interactions, website visits for new product updates or care guides) can also be an indicator of ongoing interest, though purchasing behavior is the primary action for defining active users.

Given that slime is not an everyday necessity, this purchase behavior aligns with typical usage and interest patterns, including its popularity for gifting occasions.

Natural Frequency of The Slime Space products

• Since SlimeSpace’s products are primarily for therapeutic, sensory, and gifting purposes rather than daily use. Users generally play/use any slime for a period of 2-3 months time. So the natural frequency of the product is around 3-4 times a year

Key Purchase Triggers:

• Currently, we are seeing two main triggers of product purchases - People who are actively looking for cool design slimes like the ones available abroad. The ones who are interested in sensory products like slime and stumbled across the organic content of theslimespace
• Apart from this The Slime Space products are often remembered for specific occasions, such as:
• • Gifting seasons (holidays, birthdays, etc.)
  • Special events (exams, stressful periods, or self-care purchases)
  • Seasonal or product-specific launches that introduce new scents and textures

Customer Segmentation by Purchase Frequency

Based on interviews and purchasing behaviors, The Slime Space customers can be segmented as follows:

1. One-Time Purchasers

• Definition : Customers who purchased once, often driven by curiosity or a one-time need.
• Characteristics :

- These users are typically experimenting with the product.

- They may have bought it for themselves or as a gift, but haven’t yet returned.

- They could be price-sensitive or may not have been fully convinced of the product’s value for frequent purchases.

2. Occasional Buyers

• Definition: Customers who have made 2-3 purchases in the last 12 months.
• Characteristics

- These buyers have shown repeat interest and may view SlimeSpace as a go-to option for specific occasions, such as birthdays, holidays, or events.

- They are familiar with the product’s benefits and quality but do not purchase frequently.

- Likely to have experienced satisfaction but may need an additional nudge to become regular customers.

3. Repeat and Great Customers

• Definition: Customers who have made more than 3 purchases in the last 12 months.
• Characteristics:

- These are SlimeSpace’s core, high-value customers who are loyal to the brand.

- They may use slime as part of a regular relaxation routine or have found it valuable for sensory therapy.

- Often purchase for themselves and for others, seeing it as a staple for personal enjoyment and gifting

Engagement Framework:

How to decide which engagement framework to prioritize for SlimeSpace:

SlimeSpace is a premium sensory slime brand designed to offer relaxation, sensory therapy, and enjoyment for users of all ages. Since slime is not a necessity-based product, the challenge lies in encouraging users to return regularly—whether to try new scents and textures or to repurchase their favorites for ongoing stress relief or gifting.

For SlimeSpace, we need to focus on repeat purchases and regular engagement with the brand. This involves sparking interest through new seasonal collections, promoting the therapeutic benefits, and providing a rewarding loyalty experience. Frequent purchases, combined with high spending, reflect customer satisfaction and trust in the brand’s quality and value.

Data analytics can play a big role in understanding user behavior. By analyzing repeat purchase rates, average basket sizes, and engagement with loyalty rewards, SlimeSpace can fine-tune its strategies to better engage its customers. Personalized incentives and product recommendations can further encourage users to explore more of the brand and make frequent purchases.

Since regular interaction (through purchases or online engagement) signals strong brand affinity in a non-necessity category, we should prioritize FREQUENCY first, as it indicates ongoing interest. DEPTH comes next, as higher spending shows users value the premium experience. Finally, BREADTH of product variety signals curiosity and willingness to explore more of SlimeSpace’s offerings.

So, FREQUENCY >> DEPTH >> BREADTH

Before we dive into the product hook, lets understand couple of things on engagement and retention for the slime space

Why do people come back for the product?

->People come back mainly because of the variety -new launches and also want to try other existing products

-> The charms that go with the slime provides a great aha-moment , novelty for the users - mostly kids between 8-15.

-> The quality of the slimes are good, activators help if the slimes gets sticky after a while etc.. Most of the users said they could use the product for a good 3 months. Only reason to discard is ,with usage slime tends to pick dirt.. All users had high regard for the quality of the product

-> There are substitutes to slime like playdoh or any other sensory product. But this kind of slimes are not available in India currently

Two major ICPs we saw for slimespace :

Based on the user interviews, ICP1 of users with Kids has higher retention rate . This ICP acquistion has been largerly through organic channels - Theslimespace discovery when looking for similar products in Google and then organic content on instagram.

The two major drivers of retention

1. Variety of slimes available - Visual appeal of different kind of slimes, textures, scents etc.
2. The product quality

Biggest trigger for first time acquisition and repeat buy has been the exotic variety of slimes, the product quality - not being watery, activators that help when slime dries out etc. helps in customers coming back to the slime space and not going for alternate products

Top reasons of Users- Involuntary churn - is not being top of the mind to the users and not being aware of the newer /different slimes at the right time ...